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olegs 7d99bdbc91 Refactor evaluations for Equally AI, Testim, and Virtuoso: 
- Removed outdated files and replaced with updated evaluations reflecting current data protection policies and enterprise readiness.
- Enhanced clarity on data usage, retention policies, and compliance certifications.
- Added critical concerns for Virtuoso regarding data training practices and emphasized the need for contractual opt-out clauses.
2026-02-02 15:08:31 +02:00

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Applitools - Enterprise Compatibility Evaluation

Tool Overview

Name: Applitools Website: https://applitools.com Category: AI-Powered Visual Testing Platform Date Evaluated: 2026-02-02

Privacy & Enterprise Use

Commercial/Enterprise Use Permission

Status: ✅ APPROVED FOR ENTERPRISE USE

Key Findings:

  • Widely used by enterprises for UI regression testing
  • Built specifically for enterprise QA teams
  • SOC 2 Type II certified
  • Offers private cloud or on-premises deployment options
  • Supports Data Processing Addendum (DPA) for GDPR compliance

Model Training on User Data

Status: ✅ NO CUSTOMER DATA USED FOR TRAINING

Key Findings:

  • Applitools DOES NOT use customer screenshots/test data for AI training
  • Visual AI is trained on synthetic and public data only
  • Test artifacts (screenshots, DOM snapshots) treated as confidential customer data
  • No specific customer screens used to train AI models
  • Aggregated usage statistics (e.g., average checkpoint counts) may be used to improve platform, but individual test content is never exposed

Enterprise Consideration:

  • All test data considered Customer Confidential Information
  • Enterprise contracts include DPA for GDPR compliance
  • No opt-out needed - customer data protection is default

Data Retention Policies

Status: ✅ CLEARLY DEFINED

Key Findings:

  • Enterprise customers: 12-month data retention for test results (configurable)
  • Starter plan customers: 6-month retention
  • Test results include: screenshots, test logs, comparison data
  • Data can be configured for shorter retention periods
  • Upon service termination: data wiped immediately or after short grace period
  • You control data deletion through dashboard

Data Sharing Practices

Status: ✅ NO SHARING - CUSTOMER DATA ISOLATED

Third-Party Sharing:

  • No third-party sharing of test data
  • Screenshots and DOM data stay within Applitools platform
  • Each test runs in isolated cloud VMs
  • Customer data segregation enforced

Infrastructure:

  • Encryption at rest and in transit
  • SOC 2 Type II certified
  • Private SaaS instances available for Enterprise
  • On-premises deployment option for maximum security

IP & Confidentiality Concerns

Status: ✅ STRONG IP PROTECTION

Intellectual Property:

  • You retain full ownership of test outputs (images, DOM data)
  • Test data belongs to you - Applitools only uses it to provide service
  • Enterprise contracts affirm test data confidentiality
  • NDAs available for enterprise customers

Confidentiality:

  • All test artifacts are confidential customer data
  • Masking/ignore regions available for sensitive data in screenshots
  • Private cloud instances for highly sensitive environments

Pricing & Plans

Free Tier

Availability: ✅ YES - 14-day free trial + Open Source plan

Features Included:

  • 14-day trial with full features
  • Free licenses for open-source projects
  • Visual AI testing capabilities
  • Limited checkpoints

Limitations:

  • Trial: 14 days only
  • Open Source plan: Limited to OSS projects

Paid Plans

Starter Plan

Price: $699 - $969/month Features:

  • Fixed screenshot/checkpoint quotas
  • ~1,000 visual checkpoints per month per user
  • Basic visual testing features
  • Email support
  • 6-month data retention

Enterprise Plan

Price: Custom (typically tens of thousands/year) Features:

  • Unlimited visual checkpoints
  • Multiple parallel test executions
  • Private cloud or on-premises deployment options
  • 12-month data retention (configurable)
  • Data Processing Addendum (DPA)
  • Dedicated support
  • Advanced security features
  • Custom integrations
  • SSO/SAML support

Usage Limits

  • Starter: ~1,000 checkpoints/month per user
  • Enterprise: Unlimited or custom negotiated limits
  • Parallel executions: Limited on Starter, unlimited on Enterprise
  • Storage: Varies by retention period

Enterprise Compatibility Assessment

Strengths ✅

  • NO customer data used for AI training - visual AI trained on synthetic/public data only
  • SOC 2 Type II certified with strong security posture
  • Encryption at rest and in transit
  • Isolated cloud VMs per test session
  • 12-month configurable data retention for Enterprise
  • Private cloud and on-premises deployment options
  • DPA available for GDPR compliance
  • Built specifically for enterprise QA teams
  • Used by Fortune 500 companies, banks, healthcare
  • Masking/ignore regions for sensitive data in screenshots
  • Clear data ownership - you own all test outputs
  • No data sharing with third parties

Concerns 🟡

  • Minor: Screenshots of your UI are uploaded to cloud (mitigated by encryption + private cloud options)
  • Requires trust in cloud service provider (standard for any SaaS testing tool)
  • Starter plan has 6-month retention vs. 12-month for Enterprise

Recommendations

✅ APPROVED FOR ENTERPRISE USE - NO RESTRICTIONS

For Enterprise Use:

  • Safe to use immediately - meets all enterprise privacy requirements
  • No special contractual clauses needed (default protections are strong)
  • Consider Enterprise plan for on-premises or private cloud if handling extremely sensitive data
  • Use masking features if screenshots contain PII or sensitive customer data

Best For:

  • Organizations requiring strict data confidentiality
  • Visual regression testing of UI/UX
  • Teams needing SOC 2 compliant testing tools
  • Companies with "zero customer data for AI training" policies

Deployment Options:

  1. Cloud SaaS (default): Strong security, encrypted, isolated VMs
  2. Private Cloud: Dedicated instance for your organization
  3. On-Premises: Full control, data never leaves environment

For Hack Days:

  • ✅ Safe to use for prototypes and internal applications
  • Only screenshots/HTML of UI are uploaded (not source code)
  • Applitools guarantees confidentiality of all test data
  • 14-day trial sufficient for hackathon duration

Comparison to Alternatives:

  • vs. Virtuoso: Applitools does NOT use customer data for training (major advantage)
  • vs. Testim: Similar privacy posture - both enterprise-safe
  • vs. BrowserStack: Applitools focuses on visual testing; BrowserStack on cross-browser

Sources & References

  1. ChatGPT Evaluation Report - Applitools analysis (C:\source\repos\ai_tools_evaluation\chatGPT_report.md)
  2. Applitools Website: https://applitools.com
  3. Pricing Page: https://applitools.com/pricing/
  4. SOC 2 Compliance: Mentioned in enterprise security materials
  5. Privacy Stance: "Test artifacts treated as confidential customer data"
  6. Training Policy: "Visual AI trained on synthetic and public data - not on specific customer screens"

Notes

  • Last Updated: 2026-02-02
  • Evaluator: Claude Code based on ChatGPT findings
  • Status: ENTERPRISE-READY with strong privacy protections
  • Key Differentiator: Does NOT use customer test data for AI training (unlike some competitors)
  • Deployment Flexibility: Cloud, Private Cloud, or On-Premises options available

✅ PROCUREMENT STATUS

This tool is APPROVED for enterprise use without special restrictions.

Applitools meets all enterprise requirements:

  • ✅ No customer data used for AI training
  • ✅ SOC 2 Type II certified
  • ✅ Clear data retention policies
  • ✅ DPA available for GDPR compliance
  • ✅ On-premises deployment option available
  • ✅ Used by Fortune 500 companies

Recommended Action: Approved for immediate use. Consider Enterprise plan for maximum security and control.

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